Web Strategy

We start by listening to you to understand your needs and how you want us to help you. Once we understand your goals, become aware of your budget and your time, we present various options. We also help you define your priorities and assess the ROI of your actions.

The goal is to ensure that your web marketing expenditures remain profitable for your business. We then help you choose your most effective communication tools to reach your goals.

STEP 1

DEFINING OVERALL GOALS

It is to understand why you want to communicate on the internet and the way you do today. We also will ask questions about your service offering and your competitors in order to understand the problems related to your industry.

2ND STEP

DEVELOPING YOUR BUDGET

This step allows us to offer you a suitable offer by setting your priorities and assessing the expected return on investment. As we have explained, the aim being to ensure that you rentabiliserez your expenditures by reaching the goals you set.

STEP 3

CHOICE OF COMMUNICATION MEDIA

There are multiple communication media (email, social networks, search engines, newsletters, press releases etc.) but they arent all the same price and does not achieve the same objectives. We will help you to choose the media for your needs.

STEP 4

ESTABLISHMENT OF THE STOCK CALENDAR

This is to plan each action in time to anticipate certain times of the year (sales, holiday periods, holiday etc.) and tailor your web strategy. This also allows you to have an overview of your strategy and allocate your budget effectively.

STEP 5

MEASUREMENT OF RESULTS

Each action implementation is the subject of an analysis to measure results but also identify factors that can be improved. Once we have completed our analysis, we send you a performance report to keep you informed.