Apple is facing a wave of backlash online following the release of a new iPad ad that features a hydraulic press crushing various objects, including musical instruments and books. The ad, which implies that the iPad is capable of replacing human cultural prowess, has been widely criticized on social media.
Some prominent voices in the entertainment industry have also expressed concerns over the ad, with actors Hugh Grant and Justine Bateman speaking out against its implications of destroying arts and society. The ad has drawn unfavorable comparisons to Ridley Scott’s iconic 1984 Apple Macintosh ad, with many claiming that the new iPad ad misses the mark.
Christopher Slevin, a media analyst, commented on the ad’s portrayal of Apple as Big Brother-like figure shaping digital lives. He noted that the ad’s message is in stark contrast to the creative and innovative image that the tech giant has worked hard to cultivate over the years. Venture capitalist Paul Graham even went as far as to suggest that Apple co-founder Steve Jobs would not have approved of the ad’s message.
Swerd Media reached out to Apple for comment on the backlash but has yet to receive a response. The tech company has not issued any statements addressing the criticism surrounding the ad. Stay tuned for updates on this developing story.
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