Warner Bros. Discovery (WBD) is set to expand its streaming service, WBD Max, to 22 European countries in spring 2024, according to an announcement made at the recent Mipcom convention. This move is part of the company’s broader rebranding strategy, as it shifts away from HBO Max.
The new streamer will not only offer popular HBO shows, but also a vast library of Warner and DC movies. However, what sets WBD Max apart from other streaming services is its plan to feature the Paris Olympics next summer. This exclusive coverage will undoubtedly draw sports enthusiasts from across the continent.
While countries like France and Belgium will have to wait until the following year, WBD Max plans to launch in these markets in a “second wave” of releases. This phased approach ensures that the streaming service can provide a seamless and successful rollout, catering to the needs and preferences of each country’s market.
The integration of Warner Bros. and Discovery has proven to be a fruitful endeavor, with the company expecting to achieve $5 billion in synergies by next year, exceeding the initially targeted $3 billion. Gerhard Zeiler, the international boss, highlighted the efficient execution of their mission and vision during his keynote address at Mipcom. However, he failed to address recent changes within the international team at Warner Bros.
With the expansion of WBD Max, European audiences can now look forward to an extensive and diverse streaming experience, combining their love for HBO shows, Warner and DC movies, and live coverage of major events like the Paris Olympics. This move not only showcases Warner Bros. Discovery’s commitment to providing quality content but also its dedication to establishing a strong presence in the European market.
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