Apple is in talks with Google for AI upgrade on next iPhones
In the latest tech news, Apple is reportedly considering featuring an artificial intelligence upgrade in their next batch of iPhones from Google’s Gemini AI engine. While there has been no official confirmation from either company, analysts believe that a potential deal could be in the works.
Talks with Google could benefit both companies, with Apple potentially receiving payment for the privilege and Google gaining a reputational win in the AI space. However, Apple has also been in discussions with Microsoft’s OpenAI about utilizing their service, indicating that talks with Google do not guarantee a deal.
Both Google and Microsoft are currently in a race for dominance in generative AI, with Apple potentially playing a key role in the market. The upgrade is believed to be an attempt to upgrade Siri, augment the App Store for AI developers, and foster edge processing on its devices for better experiences.
Apple is looking to finalize a deal with Google ahead of their upcoming event in June, where the new iPhones are expected to be announced. Google’s Gemini AI chatbot has faced challenges since its rebranding, with the company suspending the generation of images after inaccuracies were discovered.
Analysts believe that for Apple, the potential deal with Google is a way to boost iPhone sales and enhance AI features in upcoming models. Stay tuned for more updates on this developing story.
“Prone to fits of apathy. Devoted music geek. Troublemaker. Typical analyst. Alcohol practitioner. Food junkie. Passionate tv fan. Web expert.”